In July 2012, our company launched a rating of banks by size of social networks groups. At the end of the month there was a general pattern: who is the leader and who is an outsider, how banks are increasing the number of subscribers at their pages in social networks.
FUIB is the leader by number of subscribers in Facebook. Bottom "Like" on his page was clicked by 9192 users (as of July 31, 2012).
The effective promotion "Summer on the wings" was held by First Ukrainian International Bank jointly with BravoAvia, the search and booking service for budget flights: everyone who joined the bank community in Facebook was promised a voucher of 20 euros per flight. In addition, participants who shared the news with their social friends had a chance to win the prize UAH 5000.
Information about the promotion was published on FUIB web site on July 16, 2012 and led to intensive subscribers flow from the first day of the event.
Leaders Facebook on July 2012
Number of participants signed compared to June
+ 1506 subscribers
Daily weight gain participants signed from July 1 to July 31
July 16: “Summer on the wings” promotion launch
Source: Prostobank Consulting
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