The PUMB rebranding has received two international Red Dot Аwards

PUMB has become the first Ukrainian bank to receive two Red Dot Design Awards. This is one of the world's most prestigious awards, often called the "Oscar" of the design world. Since 1954, Red Dot has annually recognized companies and brands that demonstrate the highest standards of design. Not even all international companies manage to win this award.

Last year's PUMB rebranding won two Red Dot awards in prestigious categories:

Corporate Design & Identity — for the brand's cohesive and modern visual identity, including its logo, corporate style, and tone of voice. The jury noted how PUMB's updated design creates a unified brand perception, reflecting its modernity and dynamism.

Brand Design & Identity — for a comprehensive brand approach, from the updated visuals to the communication tone and advertising campaigns. PUMB's rebranding involved not just visual elements, but also a new approach to customer dialogue: moving away from conservatism, using clear language, and implementing dynamic solutions in design and communication.

Today, PUMB's marketing team is creating successful cases, building a new level of brand recognition, and genuinely transforming the brand by attracting a new audience to the bank.

“Two Red Dot awards are a recognition not only of our new design but also of the transformation PUMB is undergoing. We consciously moved away from conservatism to create a bold, vibrant, and modern brand that aligns with our services and customer expectations. For us, this award is proof that PUMB speaks to its audience in a simple, living language and remains a bank that inspires change,” says Kseniia Sikorska, PUMB's Marketing Director.

The outstanding Red Dot results were made possible through the joint work of PUMB's marketing team and Banda agency. Both teams celebrate the rebranding's success.

"This is a fantastic award in the field of design. We are glad that it will be added to our shared treasury of pride for Ukrainian design," comments Artem Karelin, Creative Director at Banda.

PUMB offers profitable products and confidently establishes its presence on both the Ukrainian and global stages.