FUIB won four IAB MIXX Awards Ukraine for creative and socially important marketing campaigns

FUIB received four awards at the IAB MIXX Awards Ukraine — one of the most prestigious awards in the field of digital marketing and creative communications. Two silver and two bronze awards were received by the partner donor initiative with Oschadbank and the creative campaign with Vitaly Kozlovsky.

Two silver awards were won by the joint social project of FUIB and Oschadbank “Christmas unites hearts”. This is a donor initiative implemented in December 2025 in Kyiv in response to the shortage of donor blood during the holiday period. The two banks joined forces to draw attention to a critically important topic and inspire Ukrainians to become donors by their own example. The symbol of the campaign was the exchange of brand colors, which emphasized unity for the common goal of saving lives.

The bank received two more bronze awards for the campaign “Pinacollab of the Year. Pay off your loan — get high to the beat”, implemented together with Ukrainian singer Vitaly Kozlovsky. The project rethought the perception of loans, turning debt repayment from a routine action into a positive emotional experience. FUIB integrated the viral hit “Pina Colada” into the bank’s mobile application, combining a financial product with a cultural trend.

Expert recognition by MIXX Awards Ukraine shows that FUIB creates projects that combine creativity, innovation and social impact, forming an emotional and value-based connection with clients and society.