Love is worth everything — and it saves: Lifesaving Merch donated UAH 0.5 million to tactical medicine

In January and February 2026, Lifesaving Merch relaunched the popular “Love is Worth Everything” collection. For Valentine’s Day, we told the love stories of military and veterans, and also raised funds to help medical professionals. In two months, the “We Are of the Same Blood” project transferred UAH 516,000 for turnstiles and equipment for blood storage and transfusion.

The poetic collection "Love is Worth Everything" has long been one of the most popular drops of Lifesaving Merch. Serhiy Zhadan's lines have found a response from thousands of people: during the entire existence of the collection, 3014 units of merch (T-shirts, hoodies, shoppers, jewelry) were ordered for a total of 4,852,540 UAH.

In the relaunch, "Love is Worth Everything 2.0" is presented on hoodies and long-sleeve shirts with three key phrases:

• "Love is worth everything"
• "Love, fish, love"
• "You can't miss happiness"

These words are a reminder that love remains with us always: in separations, in trials, in daily struggles. Before the restart, we collected and published on our social media pages real stories of couples in love - military and veterans, where love became a support, motivation and light in the darkness. These stories allow us to be convinced once again: love is worth everything - and is worth preserving and spreading.

Donate for January-February 2026

Thanks to your orders, the "We Are of the Same Blood" project transferred UAH 516,000 to two partner organizations:

• "Blood Agents", who purchased 320 SICH hemostatic tourniquets. These tactical medical devices are already saving lives on the front lines.
• ​"Solomyanski Kotyki" — for the purchase of equipment and consumables to ensure blood transfusions in front-line areas:
• 8 refrigerators for blood storage
• 1 laboratory thermostatic water bath for heating blood and fluids
• 230 tests for detecting infections
• 30 tests for determining blood group
• 30 blood transfusion systems
• 30 hemocones for blood storage
• 2 heaters for infusion solutions and blood FT70
• 10 batteries for autonomous operation of refrigerators

These purchases directly strengthen the system of blood delivery, storage and transfusion where it is needed most - bringing us closer to the goal of saving as many lives as possible of our defenders.

Join the mission in the future: order not just things at https://lifesavingmerch.com.ua/, share love stories, carry important words close to your heart. Because love is not only a feeling, but also an action that saves. Together we do more!