Donor Hub «Warmbloods» presented an interactive exhibition about blood and announced the continuation of «Warm Weekend»

The mobile donor hub «Warmbloods», created on the initiative of FUIB and Mastercard with the support of the public organizations Blood Agents and DonorUA, continues to promote the culture of donation in Ukraine. On November 20–23 in Kyiv, visitors not only donated blood but also explored an interactive exhibition about blood and donation. Over four days, the hub welcomed many guests, 136 of whom became donors and donated 61.2 liters of blood — potentially saving 408 lives.

What was the "Warm Weekend" like?

From November 20 to 23, the «Warmbloods» hub welcomed guests at «Warm Weekend» near the Honey confectionery in Kyiv. An interactive space opened on the first floor of the 13-meter bus, showcasing the importance of blood in saving lives.

Visitors to the exhibition took part in “warming” activities: they completed a quest, learned interesting facts about blood (including that it contains gold and travels almost 19 thousand kilometers through the human body every day), and listened to the stories of donors and recipients. Guests also discovered what components blood consists of, holding in their hands enlarged models of erythrocytes, platelets, and other elements that are normally visible only under a microscope.

The interactive exhibition in the «Warmbloods» hub has an important educational goal: every visitor will not only understand the value of blood but also learn whether they can become a donor.

A comfortable blood donation zone operated on the second floor for three days, where each donor received a warm welcome and support. The work of the zone was ensured by professional medical teams of the Blood Center of the Armed Forces of Ukraine and the Chernihiv Regional Blood Center in cooperation with the NGO Blood Agents and DonorUA. During these days, 61.2 liters of blood were collected. And this means 408 potentially saved lives of our defenders and all those who need it most. Thanks to the project “My Blood Type”, 70 Ukrainians were able to find out their group using the EldonCard method (Denmark).

Among the guests of the event were bloggers Ramil Nasirov, Nati Gresko, Masha Sebova, as well as Anatoliy Anatolich and Amil Nasirov, who not only visited the exhibition but also donated blood. All donors were also treated to a sweet treat from the Honey confectionery.

The next stop will be in Podil.

The Donor Hub will make its next stop on November 29-30 near the O'CAKE cafe (18 Petra Sahaidachnogo St.). The exhibition will be open from 09:00 to 18:00, and you can join the blood donation on November 29 from 09:00 to 14:00.

Registration for donors: https://teplokrovni.com.ua

The first blood donor appreciation program in Ukraine

FUIB together with Mastercard launched real tools to support blood donors – gratitude program in the FUIB application.

Owners of Mastercard® cards from FUIB, who donate blood through public organizations DonorUA and Blood Agents, receive increased cashbacks from partners. To date, socially responsible businesses have joined the initiative: «Podorozhnyk», «Foxtrot», WOG, «Oxford Medical», «Toy House», Terra Incognita and E-ZOO.

«Warm weekend» confirmed: Every person can share their support, warmth and blood by becoming a donor or spreading information about donor initiatives.

 Pour in and become part of a community that helps save lives!

*The project was created on the initiative of FUIB and Mastercard together with Adsapience.