The FUIB marketing team became the winner of the Best Marketing Teams nomination at the Effie Ukraine Awards 2021 in the category “Banking, financial, insurance, legal and other services”.
“2021 was a challenging year due to covid constraints, but at the same time interesting and intense in terms of business challenges. Our achievements are based on well-coordinated and inspired teamwork. This is a victory for all of us: business and marketing”,- commented Ksenia Sikorskaya, Marketing Director of FUIB.
The partnership case "For the smile of small business" by the team of the First Ukrainian International Bank, MullenLowe Adventa and NCG DIEVO received gold in the nomination "B2B campaign". And also became a finalist in the category "Target Audience Reach In Media Campaign". “We did not turn to abstract business structures, but to people - small business owners. A smile, a sincere human emotion, became the basis of the idea of the campaign "For the smile of small business" . And our campaign resonated with our clients. We are delighted to receive this award. The Effie Awards are more than just a pretty line in our portfolio. The result is confirmed, first of all, in numbers: + 47% of new clients to the plan, FUIB entered the TOP-5 for the first time in the use of banking services and took off to the TOP-3 in the rating “The best bank for small and medium-sized businesses”, - added Ksenia Sikorskaya.
The short-list of the Effie Ukraine 2021 award also included an advertising campaign for a credit card vseMOZHU in the "Short-term Effectiveness" category. In this nomination, the jury evaluated advertising campaigns, the result of which was achieved within 1-3 months.
The Effie Awards are the world's most prestigious marketing communications award for the industry's premier achievement of efficiency. The award was established in New York, USA in 1968. For advertisers and agencies, winning the competition is a global symbol of industry success.
Effie Awards Ukraine is an annual prestigious award in the field of marketing communications in Ukraine. The organizer of the Effie Awards Ukraine is the All-Ukrainian Advertising Coalition, which in 2005 received the exclusive right to host the award in Ukraine. Performance ratings are an integral part of Effie programs.
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