First Ukrainian International Bank (FUIB) has developed the special product for young people aged 16 up to 28 inclusive: students, working students and recent graduates. Developing this product FUIB applied the segmented approach based on life style of its potential clients reflected in 8 original designs: for guys – Hipster, Rapper, Scooterer, Biker; for girls – Melomane, Eccentric, Blonde, Hippie.
Basic services of PUMB Touch package include: current account in the national currency; MasterCard with one of 8 designs; PUMB Online Internet banking service; SMS banking; additional security layer through 3-D Secure technology; free transfers between all accounts at PUMB Online; fee-free and unlimited cash withdrawals from ATMs of FUIB; fee-free account replenishment and fee-free account balance increase by other persons at the Bank’s cash desk. The PUMB Touch annual service fee is UAH 50.
Since about 66%* of young people can’t imagine their life without Internet FUIB paid attention to high security of online payments. The youth card has an additional security layer: 3-D Security, unique system ensuring security of payments for goods and services in the Internet through additional customer identification. To confirm the purchase the customer has to enter the single-use password valid for one purchase only that is known to the customer only, as it is communicated in the SMS sent to the customer’s mobile phone.
Young people prefer to spend their free time with friends in cafés, cinema and clubs, traveling. About 43%* of young people can’t imagine their life without listening to the music. Therefore one of the key advantages of PUMB Touch package is extensive partner programme, which allows a client to receive discounts for concerts, music events and devices. Up-to-date partner proposals are available at www.y.pumb.ua. Also card package holders have access Star Club loyalty programme, which offers discounts and bonuses for purchases and services. Partners list of Star Club loyalty program includes shops, beauty salons, hotels, travel companies, etc.
Traveling is one of key interests of young people so FUIB has developed special Youth Tourism insurance programme for package holders, which consists of 3 categories: Youth Tourism, Youth Tourism – Sports and Outdoor Activities, Youth Tourism – Sports and Outdoor Activities, Mountain Skiing inclusive. The insurance is 1-year valid.
“The youth can’t imagine their lives without computers and Internet, music in their MP3 players, book reading and interaction with friends over the phone, travelling and active leisure. Understanding these needs, FUIB offers to the young generation the bank at their fingertips for only 50 hryvnias per year. Along with its main services of immense interest to those who are young, PUMB Touch contains other, rather useful, bonuses. The unusual design and package of attractive services is exactly what the progressive youth of today needs,” comments Stephan Guglieri, Executive Director of FUIB.
One can get the details of PUMB Touch and apply for this package at 0 800 500 490 (toll-free landline and mobile calls within Ukraine), the web site www.pumb.ua or any of the outlets of FUIB.
* MMI 2013/1 - Ukraine, data sample of respondents aged 16-25, working students
Watch this video on FUIB's official YouTube channel.
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