FUIB awards travellers in photo competition on Facebook

First Ukrainian International Bank (FUIB) has summed up the results of its campaign for Ukrainian travellers on Facebook social network – Friends Travel around the World!

Users, to have placed their photos in the special application and marked on the map the place where those were made, become participants of the drawing of Comfortable service packages from FUIB with a gold card to the total of UAH 3000. The first winners of the campaign were determined on 29 August, whereas the campaign will be run until 29 September 2013.

Moreover, as part of the campaign, on the FUIB’s Facebook page the rankings of the best Ukrainian travellers is being compiled, and interesting photos made by the leaders in the rankings are also distinguished. So far, over 1000 participants have started using the application and already uploaded more than 2500 photos there.

“FUIB’s leadership in social networks reflects the Bank’s dynamic and innovative approach. We were among the first Ukrainian banks to establish our presence in social networks. We remain the best, developing this communication channel, exploiting new functionality and enhancing our customer interest in and loyalty to the Bank. Now we are working on a number of fascinating ideas and until the year end we will definitely please our fans with bright and memorable projects,” marked Liliya Zubareva, Head of Strategic Marketing of FUIB.

FUIB is among the country’s largest financial institutions by key financial performance indicators. Moreover, the Bank is one of the leaders in activity on social networks among Ukrainian brands. To name a few, FUIB has been repeatedly recognised as one of Top Socially Devoted Brands among all Facebook pages in Ukraine according to the data from Socialbakers analytic company. The FUIB’s Twitter account influence on social networks, as reported by Klout Service, is one of the highest among Ukrainian brands.