Beauty that remembers, strength that inspires: “We Are of the Same Blood” in September

September was a busy month for the "We Are of the Same Blood" project — we unveiled new collections, took part in important events, and launched new initiatives to support those in need.

The month began with the PUMB & Moskin fashion show, where we presented a jewelry collection created in collaboration with Tsvite Teren — "Beauty that Remembers".The centerpiece of the collection is a ceramic bird crafted using the Japanese kintsugi technique, where broken fragments are joined with gold or silver. It symbolizes rebirth, strength, and wholeness after being wounded. This piece became not only an aesthetic symbol but also the start of a new mission — to support Ukrainians with burns and injuries sustained in the war.

50% of every order is donated to the "Neopalimі" project to fund medical treatment and rehabilitation for those affected.

In September, the team also joined the Charity WEEKEND festival, where visitors could purchase the most popular Lifesaving Merch collections supporting the culture of donorship and kindness.

A special highlight of the month was the Match of Equality — a basketball game between professional athletes and veterans from the Invictus Games community. During the event, we presented our new collection [Extra]ordinary, created in partnership with the integration platforms «Live towards».

This drop is dedicated to supporting veterans with disabilities through adaptive training. The concept is simple: 1 order = 1 adaptive training session.

The design features a stork, chestnut, viburnum, cornflower, wheat ear, and dandelion — each missing parts that are reconnected with threads, symbolizing wholeness despite loss.The idea behind the collection: even if a flower has lost a few petals, it is still a flower. Imperfection is not a flaw — it’s uniqueness that makes every person special.

In September alone, the Lifesaving Merch team raised 292,400 hryvnias, which was used to purchase essential medical materials and equipment:

• 78 CAT tourniquets
• 78 HyFin TWIN PACK occlusive dressings — for Blood Agents
• 1 universal syringe pump and 1,000 Vasofix IV catheters — for Hospitallers

September once again proved that "We Are of the Same Blood" is about the power of community, recovery, unity, and beauty that can save lives. Join our mission with your orders — the project donates 50% of every purchase to the organizations "Blood Agents", "Hospitallers", and "Neopalimі" to provide:tactical medicine supplies,equipment for paramedics and first responders,and treatment for post-war injuries, burns, and scars among those affected by the war.