Ukrainian retailers have already developed a tradition to extend the period of Black Friday sales to a whole week. This year the discounts started on Monday, November 22 and lasted until Monday, November 29. Following the results of the sales week, FUIB provided a record amount of loans totaling to UAH 1.86 billion, which exceeds own 2020 record by 43%.
In total, according to the results of Black Friday, the bank's customers made more than 2 million credit transactions (targeted consumer loans, payment by vseMOZHU credit cards, "Splachujte chastynamy" payment service and vseYasno cash loans). The increase in the number of transactions compared to 2020 was 63%.
Based on the results of the promotional period, the bank issued over 27,300 consumer loans for the purchase of equipment and goods at points of sale for a total amount of over UAH 457.2 million. In general, the volume of commodity loans issued during "Black Friday" in 2021 was twice the volume of consumer loans issued during the promotional period in 2020. According to Ihor Yarovyi, Director of FUIB's Retail Partner Sales Department, this growth was made possible by two factors: coordinated and efficient work of all employees directly and the introduction of new technologies in the process of formalizing consumer loans: "FUIB was the first Ukrainian bank to start issuing consumer loans using smartphones right in the trading hall of the bank's partner stores. 645 people worked as a single entity, issuing loans almost every 2 minutes during the week of sales".
During the Black Friday week, the bank's clients made 1.9 million payments for goods with vseMOZHU credit cards, exceeding last year's figures by 78%.
Vadym Davydov, Director of FUIB's Consumer Lending Department: "Due to the fact that the Black Friday sale was stretched from November 22 to November 29, customer demand was also evenly distributed over seven days. This has allowed both retailers and banks to communicate with consumers as effectively as possible. Another important point is that there were almost no lines and crowds. This is very important in terms of quarantine and coronavirus restrictions."
Also, during the period of sales, more than 18,500 vseMOZHU credit cards by FUIB and more than 5,600 vseYASNO cash loans were issued. The pay in installments service was used more than 5,000 times.
"We broke our own last year's record of 1 billion hryvnias and reached a new figure - following the results of Black Friday in 2021, the bank issued loans of more than 1.86 billion hryvnias. This is proof that the bank has high-quality, convenient and popular credit products - simple and clear to the clients, and without hidden fees and charges. Introduction of new technologies, smartization and digitalization of lending, launch of new services, further development of loyalty programs, focus on customer needs, as well as a professional team of real banking experts will allow FUIB to strengthen its leadership in lending," said Dmytro Dudnyk, Director of FUIB Department of Retail Business Products.
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