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FUIB won silver at the Effie Awards Ukraine 2020 for its deposits advertising campaign
21 December 2020
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FUIB won silver for the most effective advertising campaign in the "Finance" category. This is the bank's third victory in a row. This year, FUIB submitted to the jury an advertising campaign "Ready, steady, go for deposit to FUIB!" With the help of three videos, FUIB's marketing team together with MullenLowe Adventa showed using the example of different client types that saving and multiplying money with a deposit is as easy as running. The main thing is to choose the most comfortable style of running and accumulation.

The campaign immediately covered the entire line of the bank's deposit products - "Vilnyi", "Dokhidnyi" and "Nakopychuvalnyi" deposits. A separate style of running corresponded to each type of deposit - a fast sprint or a long marathon.

"FUIB's advertising campaign was aimed at attracting deposits from new clients by changing their behavioral patterns and prejudices about the reliability and convenience of storing money in the bank, and not at home. Today, our clients have the opportunity to make a deposit online, they can withdraw and replenish their savings 24/7, which allows to manage the savings and inspires confidence in the future. The joint work of FUIB's retail business team on the redesign of the product line of deposits and the efforts of the bank's marketing team on promotional deposits gave the expected results: the growth of new clients grew 4.8 times, and the growth of attracted deposits amounted to 46%," commented Nataliya Demydenko, Head of FUIB's Marketing Communications and Branding Department.

Effie Awards Ukraine is the most respected marketing communications award in Ukraine. The marketing teams of the participating companies were evaluated by leading experts of Ukraine, who took efficiency, creativity and customer orientation into account.

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