FUIB became one of the leaders of the Best Marketing Teams nomination at the Effie Awards Ukraine 2019 and was in the TOP-2 in the Finance category. Among the banks, FUIB took the first place.
FUIB provided the following cases to the the jury for evaluation: an advertising campaign for attracting deposits, an advertising campaign for promoting a credit card, a sponsorship project on Television and Radio Company Ukraine and a project for promoting a youth festival card at the UPark music festival.
“For the second year in a row, FUIB's marketing team has been awarded the Performance Award and ranked as the best in its category. We are very pleased that FUIB's marketing and communication activities have received positive feedback not only among clients but also among the professional community. It is very important to be the first, to drive the category and change the attitude towards banking products,” - commented Nataliya Demydenko, Head of FUIB's Marketing Communications and Branding Department.
The marketing teams of the participating companies were evaluated by leading experts of Ukraine, who took efficiency, creativity and customer orientation into account.
Effie Awards Ukraine is the most respected marketing communications award in Ukraine. Best Marketing Teams rating is calculated based on Effie Awards Ukraine awards, last year's creative season results, awards received by Best Marketing Innovations campaigns, media budget indicators (WGRP for TV and GRP for the Internet), number of image and promotional campaigns, and share of marketing budget for advertising and communication activity.
- In the first six month of 2021, FUIB earned UAH 1.9 billion
- FUIB's retail deposit portfolio of individuals in hryvnia reached 12 bln
- FUIB Academy of Analytics training project will continue
- FUIB took part in financing the new innovation center of Dobrobut MN
- FUIB has lent over UAH 2 billion to the agricultural small business segment
- FUIB has become a partner of the NBU's campaign on safety of cash payments
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