Starting with 6 April, Yaroslav Humenyuk was appointed as the Chief Marketing Officer (CMO) of the First Ukrainian International Bank (FUIB). He will be responsible for the formation and implementation of the marketing strategy, the goal of which is to strengthen FUIB's competitive position on the Ukrainian market, in particular, customer experience management and PR. Also, Yaroslav's area of responsibility will include active development of digital marketing and representation in social networks (Digital & SMM).

"At the moment, FUIB is actively developing a technological platform that will allow the bank to strengthen its positions on the market. Integration of digital tools and the development of analytical review will provide the bank with a qualitatively new level of interaction with customers and understanding of their needs, which will form the basis for product development. Today in Ukraine, such review is present on the telecommunications market. Therefore, inviting Yaroslav Humenyuk, with his extensive experience in telecommunications and digital marketing, to the bank's team is not accidental," noted Serhiy Chernenko, FUIB's Chairman of the Board.

Yaroslav has more than 18 years of experience in marketing; he held senior positions in marketing departments at "Nashe Radio", enterprises "Lasunya" and "Olimp". In telecommunications — since 2006 in the companies of the Veon group (Beeline, Kyivstar), Volya and Ukrtelecom. He participated in the project for the launch of the Beeline brand in Ukraine, and the integration of Beeline in Kyrgyzstan within the VimpelCom group, in the launch of IPTV and HD broadcasting in Ukraine, formation of Big Data and Digital marketing structures. During the last 2 years, he was working as the director of the department of product management and business analysis in Ukrtelecom (SCM Group), where he also led projects on the transformation and modernization of the company.

Yaroslav Humenyuk graduated from the Department of Economics of the Kyiv National Taras Shevchenko University and also received Global Executive MBA from the Madrid IE Business School.